Digital Marketing

Roles & Responsibilities Skill Set

Roles & Responsibilities

Develop marketing strategies that align with the organization's business goals.
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
Stay up-to-date with emerging digital marketing trends and technologies.

Handling all aspects of SEO (Search Engine Optimization) On-Page SEO and Off-Page SEO / link building strategies and activities.
Responsible for keyword and link research for targeted industry, competitors and relevant websites.
Knowledge of SEO/SEM trends, methods and best practices with experience in monitoring search engine algorithms as they change.
Handling SMO/SMM and Responsible for social media conversations and creating campaigns in Facebook, Twitter, Instagram, Google+, YouTube and LinkedIn.
Should have good knowledge on Google AdWords/PPC ads.
Should have good English Communication skills, both oral and written. Should be efficient in content writing.
Proficient user of Google Analytics, Google Webmaster Tools, Moz (or equivalent) and other relevant SEO reporting tools.
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.