What makes a good logo?

Simple

A simple logo design allows for easy recognition and allows the logo to be versatile &        memorable. Good logos feature something unique without being overdrawn.

Memorable

An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

Timeless

An effective logo should be timeless

Versatile

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason, a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Appropriate

How you position the logo should be appropriate for its intended purpose  It is also important to state that a logo doesn’t need to show what a business sells or offers as a service

Different types of Logo Design.

Symbol or Icon

This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo but may choose to create additional alternative versions that appear a little more flashy. The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business. You probably recognize symbol logos like Apple and Mercedes-Benz.

Word Mark

These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Disney and Sony.

Letter Mark

Letter marks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brand’s first letter. Some companies and organizations that use letter marks include Hewlett-Packard, Chanel and General Electric.

Combination Mark

These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. Example Hawaiian Airlines, Adidas and Sprint

Emblem

An emblem logo encases the company name within the design. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles.

Logo Design process

Design brief

Conduct a questionnaire or interview with the client to get the design brief.

Research

Conduct research focused on the industry itself, its history, and its competitors.

Reference

Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

Sketching and conceptualizing

Develop the logo concepts around the brief and research.

Reflection

Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.

Presentation

Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.

The post LOGO DESIGN appeared first on Swaragh Technologies - Digital Marketing, SEO, SEM, SMO, SMM - Blog.