1. Core Web Vitals and Page Experience: Improve User Experience

Google now considers how users experience a website as a ranking factor. This includes factors like page loading speed, interactivity, and visual stability. Focus on making your site user-friendly for a better chance of ranking higher.

2. Mobile-First Indexing: Optimize for Mobile Users

Google now prioritizes the mobile version of a site for indexing and ranking. Ensure your website works well on mobile devices to maintain or improve your search rankings.

3. E-A-T: Be Reliable and Trustworthy

Google values content that shows Expertise, Authoritativeness, and Trustworthiness (E-A-T). Create reliable and well-researched content to position your website as a trustworthy source.

4. Voice Search Optimization: Cater to Spoken Queries

More people are using voice search, so optimize your content for natural, conversational language and long-tail keywords.

5. Video Content Optimization: Leverage Visual Content

Videos are gaining importance in search rankings. Create engaging and informative videos and optimize titles, descriptions, and transcripts for better visibility.

6. BERT (Bidirectional Encoder Representations from Transformers): Understand User Queries Better

Google’s BERT algorithm helps search engines understand the context of words in a search query. Focus on creating content that answers user queries comprehensively.

7. Structured Data Markup: Enhance Search Results Appearance

Implement structured data markup to provide search engines with additional information about your content. This can improve how your site appears in search results.

8. Local SEO: Reach Your Local Audience

For local businesses, optimizing for local search is crucial. Make sure your business information is accurate on local directories and your website. Encourage customer reviews for improved local SEO.

Conclusion

Staying updated with the latest in SEO isn’t just about keeping pace; it’s about ensuring your website remains relevant. By focusing on user experience, creating quality content, and adapting to emerging trends, your site can fare well in the competitive world of search rankings. Keep adapting and optimizing to witness an increase in organic traffic over time. SEO is an ongoing process that requires attention and adaptation. Keep it simple, stay informed, and enjoy the journey of improving your website’s visibility.

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If you’re new to the concept of SEO and feel like you’re wandering through a maze of technical jargon, fear not! This comprehensive beginner’s guide is here to demystify SEO, break down its fundamentals, explain key terminology, and highlight why SEO is a game-changer for websites. So, let’s embark on a journey to unravel the secrets of SEO in a way that’s easy to grasp, especially for the diverse and vibrant Indian audience.

Brief About Search Engine Optimization

Imagine you’ve created a fantastic website with valuable content, stunning visuals, and user-friendly features. Now, what good is it if nobody can find it? This is where SEO comes into play. Search Engine Optimization is the process of enhancing your website’s visibility on search engines like Google, Bing, and Yahoo. It’s like giving your website a digital compass that guides users to your virtual doorstep. Think about it – when you search for something online, how often do you venture beyond the first page of search results? Not very often, right? That’s why being on that coveted first page matters.

Understanding the Basics of Search Engine Optimization

Keywords

Keywords are the backbone of SEO. These are the words or phrases that people type into search engines when looking for information. For instance, if you have a recipe blog focusing on Indian cuisine, a user might search for “best butter chicken recipe.” By strategically incorporating relevant keywords into your website’s content, you increase the likelihood of your website appearing in search results when users enter those keywords.

On-Page SEO

On-page SEO involves tweaking elements on your website to make it more search engine-friendly. This includes optimizing titles, headings, and meta descriptions with relevant keywords. Creating high-quality, original content that addresses users’ queries not only improves your search ranking but also keeps visitors engaged and coming back for more.

Off-Page SEO

Off-page SEO deals with activities outside your website that impact your online visibility. One major off-page SEO strategy is backlinking – getting other reputable websites to link to your content. Think of backlinks as “votes of confidence” from other sites. The more trustworthy websites link to yours, the more search engines consider your content valuable and authoritative.

User Experience

Search engines are getting smarter by the day. They can gauge user satisfaction based on their behavior on your website. If visitors quickly click back after landing on your site (indicating they didn’t find what they were looking for), it sends a negative signal to search engines. Therefore, focusing on user experience by having a fast, mobile-friendly, and easily navigable website is paramount.

SEO Terminology Every Beginners Should Know.

When it comes to SEO there is certain terms in SEO. Here we will brief about certain terms of SEO.

SERP: Search Engine Results Page

SERP is the page displayed by a search engine when you enter a query. It lists the results relevant to your search, typically including a mix of organic (unpaid) and paid results.

Crawling

Search engines send out bots, also known as “spiders” or “crawlers,” to explore the vast expanse of the internet. These bots scan websites to understand their content, structure, and relevance

Indexing

Once the bots crawl a website, search engines index its content. Indexing involves cataloging the information gathered from websites so that it can be quickly retrieved when a relevant search is made.

Google Algorithm

Search engines use complex algorithms to determine the order in which websites appear on the SERPs. These algorithms consider numerous factors like keywords, user experience, and backlinks to rank websites.

Meta Tags

Meta tags are snippets of code in your website’s HTML that provide information about the page’s content. The meta title and meta description appear on the SERP and play a vital role in attracting users to click on your link.

Backlinks

Backlink is a link from one website to another. It acts as a vote of confidence, indicating that your content is valuable enough for other sites to reference.

Advantages of Search Engine Optimization

Amplified Visibility

If you own a small boutique in a bustling market. To attract customers, you’d want your shop to be on the main street rather than hidden in a corner. Similarly, SEO places your website on the main street of the digital world – the first page of search results. This increased visibility means more people find your website, explore your content, and potentially become customers.

Targeted Traffic

SEO isn’t about attracting just any visitors – it’s about attracting the right ones. When your website ranks high for specific keywords, you’re likely to receive visitors who are already interested in what you offer. If you have an online store selling traditional Indian clothing, ranking for keywords like “buy sarees online” ensures that people looking for sarees land on your website.

Credibility and Trust

Websites that appear on the first page of search results are often perceived as more credible and trustworthy. Users tend to associate higher search rankings with authority and expertise. By implementing SEO best practices, you not only climb the search ladder but also establish your website as a reliable source of information or products.

Cost-Effective Marketing

Traditional marketing methods can burn a hole in your pocket, especially for small businesses. SEO, on the other hand, offers a cost-effective way to market your website. While there might be initial investments, the long-term benefits far outweigh the costs. Unlike paid advertising, which stops delivering results once you stop paying, the effects of SEO linger, continuing to drive organic traffic.

Stay Ahead of the Curve

The digital landscape is constantly evolving. With millions of new websites going live every day, competition is fierce. Implementing SEO gives you a competitive edge by helping you adapt to the changing online environment. Staying updated with the latest SEO trends ensures that your website remains relevant and continues to attract visitors.

Your SEO Journey Begins Here

Congratulations! You’ve taken your first steps into the dynamic world of SEO. Armed with a fundamental understanding of SEO’s importance, the basics, and key terminology, you’re ready to explore further. Remember, SEO is not a one-time task but an ongoing process. It requires dedication, learning, and adapting to the ever-changing digital landscape.

So, whether you’re a small business owner aiming to expand your online reach, a content creator looking to connect with a broader audience, or simply someone intrigued by the mechanics of the internet, SEO is your digital compass. It guides you through the vast realm of the web and leads others straight to the valuable content you have to offer.

As you being on your SEO journey, keep the insights from this beginner’s guide in mind. Embrace the power of keywords, optimize your website for both search engines and users, and always strive to enhance the overall experience your website provides. With patience and perseverance, you’ll navigate the world of SEO and witness the transformative impact it can have on your online presence.

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Everyone nowadays is technologically well informed. When customers want to have a grasp about your company, they just visit your website, where they will perceive all of the inescapable facts at their fingertips. As the platitude goes, “first impression is the best impression,” it is always better to do things in order, right from the first shot. Make your website the face of your company by following these basic guidelines. 

• Choosing the perfect domain name for your website 

Every developer understands what a domain name is. I’d like to use a case in point to elucidate it in layman’s terms for non-tech geeks like myself. Just like how an address is predominant for a person to locate your house, a domain name is the address of a website. People will have a difficult time finding your residence if the address is not presented properly with the imperative details. Comparably, your domain name should consistently incorporate everything equated to your company, brand, or product so that your website can be caught straight away. Always a user-friendly interface can be developed only with genuine needs. 

One of the leading website designers in Bangalore Swaragh Technologies has made sure that the domain name and the company name hold relevant information about their company.

• Speed of the website

Ok! Let me break down a fact for you here. The human attention span is just, I repeat just 3-9 seconds. This is the minimal time you can haul someone’s attention to your website. And what if your website takes a long time to load? You will not stand a chance in this massive competitive field. As an aggregate, even before considering any other factors, the page speed insights of the website should be given top scrutiny while developing a website. This will help the website to be more adaptable and reach a lot of people. This will accommodate your viewers in perceiving and assimilating your website content at a rapid rate. 

Some of the tools that help in the testing of a website are as follows: 

Swaragh Technologies, one of the leading website designers in Bangalore provides excellent speed in all the websites they develop. This example will throw some light on the same issue. 

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• Clutter-free and elegant user-friendly website 

Clutter-free is the new sophistication. We always commend things or people who are sophisticated, right? The way they carry themselves out, the way they present themselves, and many other aspects. Envision a website that includes all of these characteristics. People nowadays like everything to be on point. This makes the website more user-friendly. The actual talent is in making the navigation bar seem as uncomplicated as feasible. People nowadays fancy positioning all of the information yet furnishing the page with fewer alternatives. Make your website so adaptable that visitors will remember or recollect it even if they are not looking at it. Use a decent mix of text and visuals to create a tidy page.

One of the leading website designers, Swaragh Technologies has been able to bring down this feature with much grace and elegance in their websites worked upon. 

It is a website dedicated to the products for pets and Swaragh Technologies has beautifully worked on it, giving the viewer an idea of what the vendor is trying to communicate right from the home page. 

• Effortless navigation is much required for a user-friendly website

As with the previous approach, maintaining the navigation bar at a minimum level allows for a specific number of labeled tabs to be shown on the website. Also traveling from one page to another and getting back easily to the home page should be easy when navigating through a website. Uncomplicated websites are the most welcome always. Hyperlinking can be very much used to create a good user interface. Consider how nicely your house is built with the living room first and all the other rooms following. In this sense, your main page is the living room of your website, while the others serve to enable the various navigation tabs.

SICM is one of the websites that was developed by Swaragh Technologies, a leading website design company in Bangalore. The navigation of the educational website is amazing. When browsing through this website, the viewer encounters no ambiguity.

• Visual Organizing of a user-friendly website.

Won’t it look awkward if you have your stove in the living room and also a sofa set in your kitchen? This is exactly how a website too would look if the contents are not organized properly. Always the contents should be placed in the right order under the right topics. This will help the person viewing a website understand the priorities and also be free of dilemmas regarding his intentions when going through an organized website. It also is a lot of convenient ways for the viewers. 

Swaragh Technologies, Bangalore, one of the leading website designers in Bangalore, designed Adarsha, a specialty chemical establishment, and how their works were presented in the navigation menu may be seen as an excellent example of conceptual organization.

• Easy readability is always what makes a website, user-friendly when compared to others. 

This is a very important aspect when it comes to website development. People develop websites with one objective in mind: to make their product or service known to the general public. These people might come from any upbringing. So the website readability should be designed in such a manner that all types of individuals can read and understand the website, as well as consume what you’re attempting to impart through your website. This prompts for a user-friendly website. 

For a clear illustration of the same, Swaragh Technologies, one of the leading website developers in Bangalore, have made sure that all their website has easy readability as they use a good deal of infographic, eligible templates, and appropriate fonts. 

• Call to action

A little more always adds a lot of value to any endeavor. When we can engage or connect with the viewers, there will be a new degree of comfort in continuing exploration. This is where the call to action comes in. This can be a small icon or a dialogue box that prompts the visitor to take action in order to learn more or progress through the website. Sign up or purchase a product, download choices, noteworthy invites, and so on are some simple examples.

A call to action is been of relevant importance in recent times. It has been a customer-friendly option as many customers opt for the same. Most of the leading websites in Bangalore make sure that they include this feature in all their websites. The sticky icons in the LHS facilitate the call to action option. 

• Effective SEO tactics and content is a must for a user-friendly website

The content is king. A customer can only acquire about your services and goods if you can explain them to him using the appropriate terminology. As a result, good content is crucial. It may be innovative to utilize sophisticated words and compose an article. However, it should not be overlooked that the website should be accessible to those with middling to outstanding levels of comprehensive abilities. As a result, the content should be developed in an elegant yet distinctive manner.

Always good content writing is appreciated. It is always the content that completes a website and gives the readers a contemplating view of that website. All the leading websites always make sure that the content provided is simple, meaningful, and elegant so that even ordinary people can understand. 

• Customer-driven

One of the primary goals of a website should be to maintain existing clients while also attracting new ones. Customer loyalty results from a contented product. Furthermore, the website should be able to efficiently answer and clear the queries. This will also have a positive impact on the website.

Websites are developed and promoted in order to find potential clients. This is pretty apparent. Making it more user-friendly and adaptive has its own methods of making a website consistent among users. Making the contents and appearance of a website from the customer’s perspective assists a lot in drawing people to your website.\

• Mobile responsiveness

Using 2022 world figures for mobile and laptop users, the number of people using mobiles is up to 91.54 percent, while the number of laptop users is between 75-80 percent. As a result, it is critical that the website responds well when accessed on a mobile device. In other words, the website should look well on both PCs and mobile devices.

Space is restricted on smartphones; adding more panels would make the data too compact and display too much stuff simultaneously, upsetting the user. With a mobile responsive website, you can ensure that these encounters are adapted to the platform and that consumers have a stable system with your website throughout smartphones.

Conclusion

Websites are an essential component of every type of company organization. As a result, it is critical that we ensure that decent work is done by adhering to all of the requirements and exercising as much originality as possible. Diving deeper into this above blog, one can discover some of the most effective but easy ways to make your website more appealing. You will never regret having a website as it will be how business happens in the near future. 

Let us have a worldwide influence by delivering services through websites and enabling people to be digitally equipped for a brighter future.

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1. Keywords
2. URL
3. Title
4. Description
5. H1
6. Content
7. Alt tags
8. Schema
9. Internal linking
10. Backlinks

1. Keywords

Keywords are one of the most important things in SEO, if you have selected the best keywords for your business, stay rest assured that you will get quality traffic to your website. The key parameter is to do keyword research using different tools available online like Google Keyword Planner, Ubersuggest and many more. Eg: “Digital Marketing Agency in Bangalore”. Find relevant, good search volume keywords with good search traffic potential.

How to select the best keywords for your business?

First, you have to select long-tail keywords for your business using these keywords you will get a slight amount of traffic but quality leads. After getting continued ranking for those long-tail keywords your website will start ranking for LSI (Latent Semantic Indexing) keywords, synonyms, etc. 

Do competitor analysis also to get good keywords for your business using different tools like Google Keyword Planner, Ubersuggest, Spyfu etc.

Keyword research is the first step for better SEO to get ranking and good quality traffic.

2. URL

URL is the second most important thing in SEO, you can use keywords in your URL.

Which will improve your search engine visibility, use your relevant keywords. Eg: www.swaragh.com/digital-marketing-agency-bangalore

URL length should be 50-60 characters for better SEO ranking in search engines. If you use keywords in URL it will be easy to understand users and search engine crawlers. Try to use three to five words in the URL for easy understanding for users and search engine crawlers. 

If someone is looking in your URL also they will understand what content they will get inside.

Use the proper word in the URL for spacing between the words, use a hyphen(-), don’t use any other character for spacing and don’t use numbers also in the URL.

How to use keywords in the URL?

It is a very simple and important step to understand how to use keywords in the URL. suppose you have a domain “www.swaragh.com” and you have written an article on “10 Simple steps to do SEO for better ranking on search engines”. In this article your keyword is “Simple steps to learn SEO”, so you can give a full keyword in the URL like this, “www.swaragh.com/simple-steps-to-learn-seo”. If you don’t want to use ” to” in the URL skip that word like this ”www.swaragh.com/learn -seo-simple-steps” same meaning.

3. Title

“Title” is very important because the user and search engine both can see the title with the keyword which you have used in the title of the webpage. If you have used relevant keywords in the title then it will be very easy to understand by search engines and users then they will click on your website link.  

Where will we get the title in the webpage?

Just go to the webpage and press “Ctrl+U” or right-click on the page and select View Page Source.

On Search engine:

The title should be 60-70 characters long, in this you can use your keyword properly which will attract your audience and valuable traffic also. So do proper keyword research before using in the title.

It is the first thing which the user sees in the search engine result page so be careful while writing the title for the web page.

4. Description

In this, you have to give a proper description of your webpage which will describe the content in the webpage and be easy to understand by users and search crawlers. Description length should be 160 to 170 characters. If possible include keywords in your description also with a proper sentence no keyword stuffing.

Meta Description – sometimes search engines take the description from your content because of the inappropriate description given by you which is different from your content so be careful while writing the meta description.

Sometimes the search engine will take more than 250 characters to show on the search engine result page. So better to write a meta description 160 to 300 characters.

5. Heading – H1

Heading(H1) is very important to understand the content in the webpage, it gives the idea about the content. In a webpage only one time you have to use h1 not more than once H2-H6 heading you can use any number of times but H1 should be only once.

Use proper heading(h1) which includes your keyword in it and explains the content present on the webpage.

Heading(h1) gives the idea about the content on the webpage so use proper wording so it is easy to understand by others and search crawlers.

Properly divide the subheading on the webpage from h1 to h6 and use different h1 for each page.

Many people who don’t know about SEO will skip this step, h1 tag is a very important step to understand about the content present on the web page for users and search crawlers so don’t skip h1 tag from any web page.

H1 tag gives a brief idea of the content present in the webpage, so for better exposure include keywords which you are trying to explain in the content of the webpage.

6. Content

Here comes a very important step where users and search engine crawlers depend or spend time on your webpage. If you are writing content for your website or blog be careful in this step because “Content is King”.

Content is very important in the website or blog because content only gets you traffic, leads etc, so while writing content properly use words, keywords and explain what the user is looking for. 

Word count should be more than 300 words, in this no limit for words but use proper keyword density 2% to 3%, I will suggest you, to write a content minimum of 1500 words for better ranking on search engine or Google. In this limit, you can explain easily about your product, services or anything related to your topic.

Use synonyms of the keyword which you are using in your content and LSI keywords will help you to create or write good content for your website or blog. Create and optimize content, pages for search engines and users not for the only search engine.

Make sure your website content is accessible to both bots, crawlers, and humans.

7. Alt tags

Image alt tags (about image or keyword) are for search engines to understand about the image so if someone searches that keyword what you have given to the image on search engine and give preference to images then your image will be shown on the search engine result page.

Optimize image properly, reduce the size of the image and give proper image file name and image alt tags for search engines.

 “alt attribute” and “alt description,” is a text alternative for search engines. It is an HTML code and is not visible on the page itself.

8. Schema
Schema (schema.org) or Schema Markup is a structured data or microdata or semantic vocabulary that defines a property of the object, actions, and relationships on the Internet, on web pages, in email messages, and beyond.

Schema markup is a code that defines your website content to help search engines to provide informative results to the users.

Schema markup is created by Google, Microsoft, Yahoo, and Yandex for people to provide features or information to search engines in a proper coding or in a proper structure so that search engines will understand and give better results in the form of featured snippets or knowledge graphs for users.

Markup your content using microdata html code or Json Code for search engines. For which things or content we can add schema it depends on your content in the website if it is related to the person then you can add person schema to the related content. If you want detailed information please go through the schema.org website.

9. Internal linking

Internal linking is a very important step for users where you will get traffic to others pages of your website. 

Internal linking is between two pages of the same website using hyperlink or anchor text.

In this internal linking you have to use related topics of your website and internally you have to connect to each other. Using this technique users will spend more time on your website and they will find it more informative or interesting.

In internal links keep things very clear about the topic which you are explaining so users will understand what you are trying to explain in the given article or post so that they will see your others articles also in the webpage which you have internally linked.

If you have used internal linking in your webpage so it will improve engagement in your website. 

10. Backlinks

Backlink is a very important step because it recommends your website to a search engine where higher the authority of the backlink higher the chances of ranking so in this you have to choose a good website for backlinks.

Backlink is something where you will get a link from another website and if that is a dofollow link then you got a good backlink for your website. Try to get relevant backlinks from other high-quality websites.

In this we have many free sites to do to get backlinks. Some free sites you can do to get backlinks are Guest posting, Social Bookmarketing, Local Business Listing more.
Backlinks are also good and bad which affect you ranking on the search so be careful about the backlink process. If you want to read more about the backlink.

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Google has now released new updates for mobile search engine which will increase the conversation rate on mobile phones and help give better results to mobile users. This update is for improving the search result on the mobile search engine and to give better ranking to the websites that are mobile optimized. The website that are not mobile-friendly will face low search traffic from mobile visitors.

This update has been confirmed by Google on May 16, 2016, Mobile friendly update.

On May 17, 2016 Google Released the new Mobile-Friendly Test Tool

This test tool has all the options as it has been before with improvement in UI design

New Google Mobile-Friendly Test Tool

Old Version of Google Mobile-Friendly Test Tool 

Google has released the Mobile Algorithm update and New Mobile-friendly testing tool as there has been a drastic increase in the Mobile conversation rate and Increasing mobile search users. So, this is the right time for people who are waiting to make their website Mobile friendly. Take a decision to make your website responsive today, otherwise, you will be losing your search traffic from Mobile Devices which is growing more faster.

To get your website mobile-friendly, choose a professional website designer and developer. We at Swaragh Technologies, being the leading website designers in Bangalore, India are well versed in creating such user and mobile-friendly website designs.

To View Our Portfolio: Swaragh SEO Portfolio

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Do you know there are more than thousand’s of free online analysis tools on the web? So, which one is the best tool to use for on-page analysis and optimization, will be the most common question.

Here, we have mentioned some of Google’s best practices and recommended tools which are the best for on-page analysis and optimization. Here are some good resources for people who are looking in for some awesome free tools and not for persons who are using paid tools.

(List is not in any particular order)

1. WooRank – Instant Website Review (Free & Paid Package)

WooRank is the most important SEO free online tool which gives you a full analysis of your website. It will give analysis on the category of Overall Score, On-Page, Technologies, Mobile, Backlink, Social Media, Traffic on the website, which will be helpful for the website owner or SEO analyst who can get the full overview of the website. People who would like to download or save the report for future purpose, this tool gives an option to download the report as PDF. Monthly 5 website analysis can be done under ‘Free Package’.

2. Siteliner – Explore your site (Free & Premium Version)

To get duplicate content analysis, broken link, page power (prominent page) analysis report, you can choose Siteliner – an awesome tool which gives you a full analysis report. Siteliner allows you to analyse up to 500 pages under ‘Free Version’. This is helpful for services and small scale business websites. You can retrieve the report in 2 types, one get the overall report and other get particular analysis report in PDF.

3. SEO Site Check Tool (Free, Professional, Webmaster, Basic)

If you want to check only for particular factors like meta tags, sitemap, index page, website speed, text-HTML ratio, you can do it with the help of SEO site check Tool. The ‘free version’ will give a full analysis report up to 3 websites. You can download the report in the form of PDF and report will be saved internally in your account, you can see the report in your Account Dashboard.

4.  SEO Chats (Free)

Meta tags, sitemap, search engine friendly URL, page comparison and more factors can be generated with the help of SEO Chat in ‘Free Package’. SEO Chat is a unique online SEO free tool that gives you more factors to analyse and generate code for optimizing and structuring the website. You can use most of the factors for free. This is another awesome tool for your website Onpage analysis and optimization.

5. XML Sitemap – Sitemap Generator (Free, Pro Services)

XML Sitemap is a tool for generating all kinds of sitemap like ROR, XML, HTML, text up to 500 pages. This SEO tool has options to change frequency, last modified, priority which you can choose based on your needs. You can download the sitemap and all other files individually or in Zip file.

6. TinyPNG – Image Optimizer (Free, Premium Version)

Images are files which grab a lot of space in your webpages and slow down the load time. For overriding this issue you can use TinyPNG. Its an image optimizer tool which reduces the image size without breaking pixel. Maximum 20 images within 5mb can be uploaded for optimizing. TinyPNG also gives plugin for Photoshop Users for 50$. It is one of the best tools which is useful in reducing the size of image files.

7. Dan’s Tools – Htaccess Redirect (Free)

Htaccess is a file to instruct the server about the WWW redirect and response code to browsers. Most of SEO Beginners and Digital Marketing Startups are not aware of the use of Htaccess in website optimization. For this, Dan’s Tool generating Htaccess is an easy one. It is a free tool which generates code for WWW redirect, 301 redirects and also provides colour picker and CSS fonts for free.

8. Google Structured Data Testing Tool (Free)

Testing structured data in your website like Schema file local business address, product reviews and more, this tool can be used. Either you can give the URL of the website or copy and paste code directly, this tool will test schema data in no-time. This tool is really useful for Blog, E-commerce, Product review websites.

9. Google Page Speed Insight (Free)

To test website Speed, user experience on the website, you can use the Google PageSpeed Insight Tool. This tool will show the overall speed score for Desktop and Mobile devices. It will also show an error that should be fixed to speed up the website.

10. Google Mobile Friendly Test (Free)

This tool will be useful for you to take Mobile-Friendly Test for your website. It gives the analysis result of blocking factors and mobile preview screenshot. Its also provides the link to recommended Google help document and support forums.

11. Google Search Console (Free)

Google Search Console is a standard tool that helps you to check crawl, indexing, structured data, search analytics, security issue and manual action message from Google and many more options to optimize the website in preference of search engine friendliness. Link to Help Document.

12. Web CEO (Free, Premium Version)

Web CEO is a free SEO tool which is specifically used by many Company CEOs, Individual Business Owners and Directors. This tool gives details regarding On-Page Optimization Activity and Google Analytics Dashboard report for easy references. We can also do keyword analysis and competitors analysis with this tool. 5 targeted keywords tracking and limited access options are allowed in ‘Free Version’.

13. GT Metrix (Free)

GTMetrix is a free tool to check the speed performance of a website using PageSpeed and YSlow. GTMetrix gives a detailed report on the web page performance i.e which element is slowing your website, generate scores for your pages and offers actionable recommendations on how to fix them. This is an awesome tool for developers to optimize the website speed.

14. Copyscape (Free, Premium Version)

Copyscape is a tool which gives a detailed report on duplicate content. By inserting URL, you can get all duplicate content which is optimized on other websites. Copyscape is also providing free banners to protect your website content. In ‘Free Version’ you can use only limited access and in the paid version you get content protected banner and more access to analysis in-depth of website content.

Conclusion

These are some of the tools which are very useful and productive in On-page Optimization. If we have missed out to list any other important tool, please comment on those tools below. If you have any queries regarding the SEO Tools or any On-Page Optimization you can write to us and we will try to reply as soon as possible.

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Do you know something, 85% of Orders from Social Media Sites come from Facebook.

Everybody knows that anyone can sell their products on a Facebook group and they can trade, purchase, send money through Facebook messenger. But now Facebook has introduced a new feature called Sale groups under Favorites Left side bar.

 Facebook Sale groups features will explore Facebook Groups that are near to users Location, allow users to sell and trade their products in the group. This Sale groups page has features of showing the Facebook groups with how many members are there in the group and user location with Map Navigation, that can help the users to select particular groups for selling and trading the products as required.

Facebook Group Admin who don’t want the Sale group features

If a Facebook group doesn’t want to be listed on sale groups, they can turn off the sale group features whenever required.

How do you turn sale group features on or Off?

To turn sale group features on:

1. Click in the top-right corner of your group and select Edit Group Settings
2. Next to Group Type, click Pick a Group Type
3. Select Buy, Sell, Trade and click Confirm
4. Scroll down to the bottom and click Save

To turn sale group features off:

• Click in the top-right corner of your group and select Edit Group Settings
• Next to Group Type, click Change
• Select a new group type and click Confirm
• Scroll down to the bottom and click Save

Previous Week, Facebook launched Live Video Features on Facebook for benefit of Musicians, Cooks, Webinars and many more Industries which will give them more leads and followers. Facebook is working on a lot of new features which will be useful to users.

Stay connected with us for more info…..

https://www.facebook.com/swaraghtech/

The post NOW SELL YOUR PRODUCT IN FACEBOOK SALE GROUP! appeared first on Swaragh Technologies - Digital Marketing, SEO, SEM, SMO, SMM - Blog.

Karnataka Habba – An Initiative by the Department of Tourism to showcase the rich cultural heritage of the Princely State. It was a three-day event organised at the Karnataka Chitrakala Parishat.

There were more than 100 stalls displaying tourism-related products, handicrafts, cuisines, art and Handloom items. We enjoyed every bit of the festival which was filled with lots of Cultural tableaus, Information, Products and cultural evening. The Exhibition was a Grand Success.

We have a few suggestions :

• The Exhibition Authorities can organise this event in a much larger space.
• Promotions on Social Media and various other Promotional campaigns could have been done to reach out to more people as Most of them were not aware of the event.
• February should be marked as the Month for conducting Karnataka Habba to attract more tourists during this period like how tourism festivals happen across the world.

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www.kiddle.co – Visual search engine for kids, powered by editors and Google safe search Engine, Big Thumbnails, Kids Oriented result, This is what Google says about the Kiddle. 

Kiddle Search Engine

Kiddle is a Safe Search Engine for Kids, which looks very colourful and Image oriented for kids activities. Four different kinds of results are provided in the search bar – 

• Web
• Images
• News
• Videos

which all are related to kids content. When we make any search in kiddle, it gives the result-oriented to kids and doesn’t look like the usual google result. It differs as it shows the relevant images of websites in the Left side of search result and looks very cool!. PPC Ads result is also displayed in search result on the Right side of the screen. It has some unique features like Blocking keywords, Blocking website, etc in the search result.

Kiddle Search Result

This Search engine gives some hope to Parents to keep their kids away from adult content and helps kids to get the information in their own way which is very Innovative and Colorful. These days kids have a lot of hurdles to get relevant/specific information in the regular Search Engine but now it’s going to be easy with Kiddle. As of now, no bugs/Issues are found by the Techies about the Kiddle Search Engine. Let’s wait and see how Kids are going to enjoy “Kiddling“.      

Google Search Result VS Kiddle Search Result

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What makes a good logo?

Simple

A simple logo design allows for easy recognition and allows the logo to be versatile &        memorable. Good logos feature something unique without being overdrawn.

Memorable

An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

Timeless

An effective logo should be timeless

Versatile

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason, a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Appropriate

How you position the logo should be appropriate for its intended purpose  It is also important to state that a logo doesn’t need to show what a business sells or offers as a service

Different types of Logo Design.

Symbol or Icon

This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo but may choose to create additional alternative versions that appear a little more flashy. The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business. You probably recognize symbol logos like Apple and Mercedes-Benz.

Word Mark

These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Disney and Sony.

Letter Mark

Letter marks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brand’s first letter. Some companies and organizations that use letter marks include Hewlett-Packard, Chanel and General Electric.

Combination Mark

These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. Example Hawaiian Airlines, Adidas and Sprint

Emblem

An emblem logo encases the company name within the design. Some examples include Starbucks, the NFL and Harley-Davidson Motorcycles.

Logo Design process

Design brief

Conduct a questionnaire or interview with the client to get the design brief.

Research

Conduct research focused on the industry itself, its history, and its competitors.

Reference

Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

Sketching and conceptualizing

Develop the logo concepts around the brief and research.

Reflection

Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.

Presentation

Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.

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